Thursday, July 5, 2012

62 New Memberships in One Month!

Anytime Fitness: Lake Wylie, South Carolina
Linda Watkins of Anytime Fitness in Lake Wylie, South Carolina was thrilled to welcome 62 new members this August – a 32 member increase from last year’s numbers. Fitness On Request was able to play a large role in this as they successfully promoted the system throughout town!

How Did They Do It?
“Promotion was key,” Owner Linda Watkins tells us. Similar to clubs in the past, Anytime Fitness in Lake Wylie hosted a party to promote their newest system. They had food, barbeque, beer, and even prizes including tickets to Carolina Panthers football games. Approximately 200 people attended the party!

Linda promoted the party using advertisements and photos in the local newspaper. While this was the main form of advertisement, word of mouth played an important role as members and employees spread the word about the upcoming party.

Why The Demand for Fitness On Request
Club owners frequently had customers coming in asking about group fitness classes. Prior to Fitness On Request, no classes were offered. Owners liked the idea but initially didn’t have the space and didn’t want to deal with the issues that are incorporated with staffing live instructors. As they realized the demand for group fitness they decided to pursue an option that would work for their club.
Clients are using the system in groups, and often times just one or two people will take a class at all hours of the day and night.

How Fitness On Request Helps Generate Revenue
At the Lake Wylie location, Anytime Fitness members are not charged for their use of Fitness On Request. Owners use it as both a retention tool and a leverage point to close sales and add an extra “wow” factor to the benefits of their club. “Fitness On Request helps us close sales. Clients are impressed by the system,” says owner Linda Watkins, “I have nothing but positive things to say.”

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